Fashionistas Take to the Streets

What do you think of when you think of modern day museum marketing? Social media maybe? A billboard or two? Last week while at an art fair in Chicago I ran into quite a spectacle…


Definitely not your typical marketing strategy! This lovely lady was dressed for the occasion and handing out flyers for the Art Institute of Chicago’s newest temporary exhibition Impressionism, Fashion and Modernity which will be opening late June.

IMG_8147Does the flyer’s main character remind you of anyone? What a clever way to target a specific audience of art lovers. Does your institution employ any non-traditional marketing techniques to attract a crowd?




About catebay

Informal educator working in the world of art. Interests in public programming and community advocacy. Loves learning about people, collecting blue mason jars, and consuming Swedish fish.
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3 Responses to Fashionistas Take to the Streets

  1. Very neat! I’ve seen museum staff dressed in period clothing at events before, and that definitely draws attention, but not art museums.

  2. Barb says:

    She looks amazing, great idea and great model!

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